Expectations are high... and on the rise. People are now accustomed to a level of convenience, service and quality against which they benchmark all online interactions – they want digitally-rich, frictionless experiences and are unforgiving when a brand falls short.

So, as the digital marketplace continues to evolve, what’s next for brands looking to meet post-pandemic consumer expectations? How can creativity, technology and data work together? And what should marketers prioritise when it comes to life beyond digital transformation?

In partnership with Merkle, Campaign brings together a diverse panel of voices during the Cannes Festival of Creativity to help brands navigate this new terrain.

Expectations are high... and on the rise. People are now accustomed to a level of convenience, service and quality against which they benchmark all online interactions – they want digitally-rich, frictionless experiences and are unforgiving when a brand falls short.

So, as the digital marketplace continues to evolve, what’s next for brands looking to meet post-pandemic consumer expectations? How can creativity, technology and data work together? And what should marketers prioritise when it comes to life beyond digital transformation?

In partnership with Merkle, Campaign brings together a diverse panel of voices during the Cannes Festival of Creativity to help brands navigate this new terrain.